Hans Zimmer takes a spin along the scenic Angeles Crest Highway and composes an original score to punctuate it, for Range Rover

The man who’s written music for countless superhero flicks, animated blockbusters and critical darlings like Dunkirk and Inception knows a thing or two about getting a visceral response, and he does it again here for the luxury car brand.

What’s purposely missing from the short film: any mention of car features or sticker price, engineering, handling or horsepower. It’s all mood.

The project comes from The Atlantic magazine’s marketing arm

https://www.adweek.com/brand-marketing/range-rover-hired-hans-zimmer-to-compose-a-stirring-score-for-l-a-s-most-scenic-drive/