Saturday, December 16, 2017

I just recieved a wonderful Christmas card from Professor Pau in Barcelona! It's the Michelin ad from exactly 100 years ago!

You may not recall what the significance is of Prof Pau in Barcelona, it's been a while since I posted about him,  he did a 4 volume thesis on the advertising of Michelin and Bibendum!

and I'm so amazed at that amount of research, and collecting and processing of the ads and keeping a context and analysis of the ads in the greater scope of a thesis. I still hope to see it all, and if I can, share it here.

If you've only recently started reading along with this blog, take a quick look at this post,  to see the astonishing variety of the ads that Michelin did 80-100 years ago with their rubber tube man, Bibendum, and you'll see why I'm a fan of the genre!

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