Skip the first 52 seconds.
"The celebrities chosen to be interviewed were selected due to the reflecting the rugged and free-spirited nature of the Ram Rebel." is what I found written to explain the photographer getting this cool set up.
I suspect is has a bit more to do with Dodge wanting Norman Reedus seen with their truck though.
I've heard of a lot of great photographers, and there are no doubt many more (like whoever this guy is) that I haven't heard of... but Patrick Hoelk has never popped up on my radar as a name or a photographer. Something new learned every day, right?