Saturday, October 08, 2016

Unlike GM execs who seemed to have kittens whenever a woman was used in advertising, Chrysler was all for using models to sell a few cars.

In an attempt to stamp out cramped compacts, break the sedan-buying habit and eliminate Dullsville, Dodge announced the great Dodge Rebellion, and hired Pam Austin to be the spokes model

Company executives believed that by late 1967 Pam Austin the sex symbol was overshadowing the cars, their new features, and her role as Dodge Girl.

So they went in a new direction and began a new ad campaign: "Dodge Fever" would rule advertising in 1968 and Austin would be replaced by Joan Anita Parker.
 Before Ms. Parker became the Dodge “Fever Girl”, she previously acted in a number of stage productions and had a supporting role in the movie Batman.

During this era, one of the best things that could happen to an aspiring young actress was to get a leading role in a television commercial. The representatives of the Dodge advertising campaign were seeking a young woman who was personal, talented, intelligent, and attractive. The candidate had to quickly grasp what was expected of her and could be someone that worked well with other people while carrying out her part for introducing the new Dodge line of vehicles. When the casting call opened, over 400 candidates were present for audition.

 By the end of the model year 1969, Ms. Parker decided to move onto other aspiring challenges and

Shortly after they found gold with the Dodge Fever Girl, Joan Parker got tired of all the running around and endless meet and greets. She married an L.A. real estate agent and moved there.

By 1970, Ms. Cheryl Miller became the new Dodge girl.Cheryl was born and raised in Sherman Oaks in the San Fernando Valley area of Southern California. In 1966, she graduated from UCLA with a master's degree in music. She also studied voice, classical guitar, and composition at the Los Angeles Conservatory of Music. She was also the actress in a television series called Daktari.

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