Tuesday, October 04, 2016

this is just the trailer, for the 11 minute commercial, for BWM cars.

In 2001, when BMW released 'The Hire,' a series of eight short films starring Clive Owen, the manufacturer was floored by the successful results.

After being viewed more than 11 million times in four short months, BMW sales spiked by 12 percent.

 Unsurprisingly, BMW is reprising the concept this fall with a new, 11-minute film, 'The Escape,' that sees Owen back behind the wheel as The Driver and renowned director Neill Blomkamp behind the lens.


No comments:

Post a Comment