Tom Cruise was given the unique honor of the first Desmosedici RR http://en.wikipedia.org/wiki/Ducati_Desmosedici at Beverly Hills Ducati. Only 1,500 of the red-and-white Moto GP racing replica motorcycles will be made and Cruise gets the first.
But here's some of the rest of the story. Brad Pitt is rumored on the local radio celebrity news to have had a fit that he wasn't chosen for the first... but then Denzel Washington, and Micheal Jordan were also named as in the top 5 best connected or most powerful celebs to catch the Ducati factory's attention as needing to be among the first 5 to be sold the new Desmosedici RR.
Priority for ordering was given to Ducati 999R owners, with production projected at one bike per day at a retail cost of 65,000USD for the US market
The entire allocation for the United States sold out in five hours