a metaphor of life... Hard work, and a lot of failures, are required to succeed... Skater: Simon Thorpe, the photographer is Mark Carter

https://www.facebook.com/ClarissaColonusa/photos/everythings-gonna-get-harder-before-it-gets-easier/1012254397675303/?_rdr

Mark Carter, is the photographer, who worked with Lightfarm, an Auckland-based creative retouching agency, on Colenso BBDO’s Mountain Dew advertisement won two awards – in the advertising and open categories – at the sixth edition of the International Loupe Awards ceremony, which this year received over 4500 entries from photographers from 72 countries. 

an interview with the photographer about how it was made, https://stoppress.co.nz/news/concept-bone-crushing-reality-how-colensos-mountain-dew-print-ad-came-existence/