Saturday, March 25, 2023

the most impressive company at Conexpo 23 was a tie between Caterpillar and Bobcat, they both had extensive commitment to attendees, but Bobcat had more fun interactive things for attendees



the video screen was playing interesting marketing interviews with customers and how their businesses benefitted from using Bobcat products, but that wasn't as impressive as the commitment to get attendees involved in communicating with Bobcat:



photo op wall, with the display boards to the right


corresponding to this brilliant marketing idea of getting attendees to self identify as one of these categories, and when pushing the button, the display had a definition for each term, they were making me laugh









I think you'll agree, their marketing PR people are damn clever


if you've been to a convention you're familiar with the badge holders and how it's common for clever companies to give or sell you silk or satin ribbons that have adhesive on them so the colored ribbon hangs below your badge... and once you've selected your category/tribe/identity as an Innovator, Ground Breaker, Maker, Game Changer, Rule Breaker, Dreamer, or Doer... you could have one of the ribbons for your badge holder - and of course, choose the right sign to hold for your photo op wall picture

Hollywood actor/celeb Josh Duhamel 








the Bobcat booth was enormous, and had free coffee



and the had the Bobcat video game Groundbreaker that awards points for accomplishing construction work with a forklift, skidsteer, or loader


move stuff, avoid obstacles, etc  https://www.instagram.com/p/Cp0YjyJJTu0/

Bobcat originated with a request by a turkey farmer to the Keller Bothers, to make a piece of loader equipment for him that would be light enough to operate on his 2nd story floor in his barn, what they made, was the original skidsteer loader


https://www.bobcat.com/na/en/company/about/history

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