Friday, February 08, 2019

Mopar commercials were not on during the Super Bowl, saving Mopar 30 million dollars. Smart. They really don't need to be in order to get just as much attention online

Every year, since 2009, during the depths of Chrysler’s bankruptcy, Chrysler, Chrysler Group, and FCA have been big-time Super Bowl advertisers, some years on a par with Budweiser. It started with the groundbreaking 2011 “Imported from Detroit” spot by Eminem for the Chrysler 200, the 2012 Clint Eastwood “It’s Halftime in America” commercial, the memorable 2013 “Farmers” Paul Harvey spot for Ram, the 2014 spots featuring Bob Dylan in the “Imported from Detroit II” visual essay and the “Strike” spot for the Maserati Ghibli, and finally, two spots last year, the Jeep black and white “Portraits” video celebrating its 75-year history and heritage and the very controversial spot for Ram which used a Martin Luther King sermon about greatness, grace, and love as a voice over.

The game was viewed by 100,000,000 in the US, and since it's youtube, most of these videos have been seen by around 2 or 3 million people, without the millions wasted on broadcasting them to a lot more people who simply aren't going to buy a new truck anyway.

The 4th video already has 52 million views. Obviously, it didn't need to be broadcast to reach almost the same number of people that were watching the Super Bowl, and how many of the game viewers were watching commercials anyway?

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