Thursday, April 26, 2018

Ford will soon stop selling any car in North America that isn't a Mustang

 Ford sees 90 percent of its North America portfolio in trucks, utilities and commercial vehicles. Citing a reduction in consumer demand and product profitability, Ford is in turn not investing in the next generation of sedans.

Ford announced it will phase out most cars it sells in North America. According to its latest financial release, the auto giant “will transition to two vehicles” — the Mustang and an unannounced vehicle, the Focus Active, being the only traditional cars it sells in the region.

The only coupe Ford sells is the Mustang, and the other 5 car lines are all 4 doors.

It’s likely Lincoln’s sedans will also disappear, though this was not explicitly stated in today’s press release. Lincoln currently sells the mid-size MKZ and full-size Continental — both share platforms with Ford counterparts. If Ford is phasing out development of sedan platforms, Lincoln will likely suffer, too.

Ford also today reaffirmed its commitment to bringing hybrid-electric powertrains to the F-150, Mustang, Explorer, Escape and upcoming Bronco.

https://techcrunch.com/2018/04/25/ford-to-stop-selling-every-car-in-north-america-but-the-mustang-and-focus-active/

6 comments:

  1. I had to check to see if it was April 1st. This is most likely a reflection of how major manufacturers have gone from 'platforms' to modules that are arranged in various ways for a particular market. Surprising though that they might axe the Lincoln given how much they've recently put into reviving that brand with the Continental and the new Navigator.

    ReplyDelete
    Replies
    1. and I wonder how much this will affect their CAFE standards, as they'll have hardly anything getting great gas mileage to offset the average higher... maybe, it's possible, so much of their fleet will be too heavy to be restricted on mileage limits.. and they'll just buy pollution credits instead of wasting money on cars that aren't competitive

      Delete
    2. You answered your own comment in the text:
      "Ford also today reaffirmed its commitment to bringing hybrid-electric powertrains to the F-150, Mustang, Explorer, Escape and upcoming Bronco"

      Each one of those hybrids will exceed the CAFE standard. Additionally, the only Focus their keeping is all electric, so each one they sell is a complete credit against the fuel burned in a truck or SUV

      Delete
    3. Thanks for the info! I was wondering how they'd meet the CAFE requirement, I'd forgotten how so much has flipped to hybrid power

      Delete
  2. I guess I will not be buying any more Fords. I do not like SUV's or trucks.

    ReplyDelete
  3. Honda Toyota Nissan Kia Hyundia BMW Mercedes volkswagen Mazda Suburu and the rest will be happy to take up the slack.
    they all seem to be able to come over here, spend over a Billion dollars on a factory and churn out cars that sell at a profit
    guess thats what not having the UAW does for your business.


    Sad that ford is abandoning an entire segment to the competition,

    what are they going to do when the Tundra starts seriously eating into their 150 sales?
    give up that segment too?

    everyone laughs at that thought, but the big three laughed at the first Toyotas and Hondas that showed p here,
    but look at em now.

    ReplyDelete