Monday, May 02, 2016

Did you know Chevrolet has been getting the salesmen trained at the Disney Institute (hospitality training course) since 2011?

The Disney Institute works with companies from Häagen-Dazs to United Airlines, specializing in retraining company employees in customer service.

The Disney training is part of GM’s broader post-bankruptcy strategy to turn car buying into a more pleasant experience, a plan that also includes convincing dealers to undergo costly renovations.

This year, eight out of ten cars Chevrolet sells will go through refurbished dealerships. Dealership renovations are often a big financial burden, and the expense doesn’t always pay off. GM says it shares the cost of the refurbishments with dealers, but dealers only are reimbursed when they sell a certain number of automobiles.

For many years dealerships have done things their own way with minimal influence from the automakers, but Chevrolet has realized the need for a more consistent buyer experience regardless of location. Increases in sales have ranged from 5 to 20% after the refurb and Disney training.

Coincidentally or not, Disney has a Chevrolet car simulator  where guests can design their own concept car, ride in the simulator, make a commercial for the vehicle they designed, and get a photo with their creation

When you first enter the ride, you’re immersed in an updated vision from Chevy on where the car of the future may take us. In addition to sketches of concept cars, you get to see the Miray, a concept car brought to life, along with the EN-V, an electric car unlike anything I’ve ever seen, developed in conjunction with GM and Segway.]

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