all this back lash from taxi's to Uber and Lyft? Ironic. Taxi tycoon John Hertz created the car rental business, and Uber and Lyft and a mix between a rental car, and a taxi

During a business trip in 1923 John Hertz, president of the Yellow Cab Manufacturing Co., set out  to Europe to gain new taxi company contacts to buy cars, though he saw the cabs and buses as “propagandists” in the drive to popularize American cars in Europe, as well as American-style systems for taxi business.

His trip turned out to be a great success. Hertz secured orders for 230 cabs for taxi companies in Paris, Copenhagen, Stockholm and Lisbon.

Back in the States, Hertz parlayed that success into yet another venture, purchasing Walter L. Jacobs’ car rental firm, which would later become the Hertz Drive-Ur-Self System.

And this also explains the Hertz color of yellow background, black letters. Typical taxi lettering.

https://www.amexglobalbusinesstravel.com/100thanniversary/yellow-cab-manufacturing-co/