Sunday, August 12, 2012

a marketing idea in Germany gets worldwide attention, for sexist themed parking

The spaces set aside for women are wider, well-lit, and closer to the exit, TheLocal reported, while those designated for men require the driver to skillfully maneuver the vehicle into the spot and avoid hitting cement pillars.
The mayor told Focus the parking policy is, above all, a publicity stunt to draw tourists' attention to the idyllic town of Triberg.
"Our city spends about 50,000 euros every year for marketing, and the parking action may have cost us 50 euros," Strobel told Focus.

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