Tuesday, June 21, 2011

how / why Craigslist killed off Autotrader

I don't know who the folks at Autotrader.com thought would kick their ass, but it turns out it's a sweet, goateed man with a penchant for berets and sweater vests.

Craig Newmark, creator of Craigslist, puts the capital D in Disintermediation. He is a bold reminder of the greatest fear every company needs to have: someone who thinks completely differently.

He didn't just kick Autotrader's ass, though. He left them for dead in the ashes of a burned down house in a poverty-stricken neighborhood, nursing a bottle of Clamato.

The worst part: he didn't even do it on purpose.

read the rest of the article: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=151564

Wooden Horse News reports Auto Trader Classics will go out of print after the July issue, and become an online-only brand, according to parent company Cox Enterprises Inc. The website will host all classic car content, photos, features and classified listings at www.AutoTraderClassics.com ...

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