A few months later, in October, Farley doubled down on that statement, noting that the automaker was “getting out of the boring-car business and into the iconic-vehicle business,” and instead, he planned to focus on passion products that also drive sales and profit.
“We do not make shampoo,” Farley said during a presentation at the annual event, according to Automotive News. “Rule No. 1 at Ford: no boring products. Our industry is in the midst of a disruption. But one thing remains true: Great products always win.” “We’re not trying to make toasters on wheels,” added Jim Baumbick, Ford’s vice president of advanced product development. “We’re not trying to make just commodity products. It’s all about emotion.”
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