This weekend, Willis’s daughter Rumer tweeted a video where John McClane strolls through the darkness while someone whistles Ode to Joy. Some guns reload. He turns to see a gang of armed men. He removes his jacket. Some text reads: “As one story ends, a new one begins.” The video ends.
That teaser was to build some excitement for this commercial, that’s technically for Advance Auto Parts, featuring John McClane as he faces his old nemesis Theo in an effort to replace the DieHard battery in his car.
Willis nimbly squirms through air ducts, flies through plates of glass, and gets chauffered by Argyle the limo driver. Pyrotechnic explosions, high speed chases, and references to Christmas all feature prominently in the commercial that winks at all of the action franchise’s well-worn tropes.
So, John Mclane is now selling car parts? Well, at least the battery is the most apropos car part he could ever choose to push
maybe Sears didnt like Willis, and now that Sears is bankrupt ans has sold off the Craftsman and Diehard brand names the new owners thought it was a good idea.
ReplyDeleteI also enjoyed Willis in Moonlighting.