He collected cars, and restored them, then auctioned them.
Bortz’s collection included six concept cars by 1988, and it was around this time when rumors began circulating of the four 1955 Motorama cars wasting away among the junkyard—the Cadillac Eldorado Brougham Town Car, the Chevrolet Biscayne, and two variants of the Cadillac LaSalle II.
Bortz bought them all and set out to restore them, and once news spread of the collector’s discovery and his passion for these dream cars, his phone began ringing with offers and leads for other concept cars that had escaped destruction. “I was just in the right place at the right time when these cars were beginning to be turned loose.”
Joe certainly has the kind of collection that stokes the flames of envy in other car enthusiasts- the Bonneville Special, the 1957 Chrysler Ghia Falcon, the 1953 Buick Wildcat I, the 1964 Pontiac Banshee, the 1956 Chrysler Plainsman station wagon, 1956 Cadillac Die Valkyrie, and can take them out for a spin.
Then he needed something to do, so he put his experience to work
Bortz acts as a concierge for car owners who are too busy or don’t feel educated enough to find the best venue to sell their car.
“The timing seemed to be right,” Bortz said. “I had retired six years ago and I had 50 years of buying and selling to only develop the Bortz Auto Collection. My hobby business has now evolved and we are assisting in the sale of collector cars for the single-car collector, an owner of a larger collection, the widow and children of collectors and also estate attorneys.”
For cars that do not sell on the internet, or for more high-end cars consigned to Take Your Car to Auction, Bortz progresses to a third approach.
“The third level is always to consider taking a car to a live auction. In reference to the latter, obviously many items have to be taken under consideration, such as the return on investment, considering the costs of doing the sale, what would be the best live auction to match up with the type of car that you have.”
Bortz said he uses his experience selling cars at live auctions to maximize the bidding action on that car.
“I know what to ask for at particular auctions, the best times to sell a car,” Bortz said. “I not only know how to pick a good auction, but their best auction for that car.”