It's not even going to take a 2nd grade kid to figure out the obvious result. Instead of testing the frozen river to determine a safe weight limit, they went with the judgement of the people with the money who talked the loudest.
Inevitable. Completely foreseeable, avoidable, and inevitable. The 12th load over the road after they went for broke on March 2nd 2016, and BAM! Stupid idea reached out and slapped them upside the head as a warning to use their damn brains.