I just talked to my Grandmother who told me there was a recall on her Tacoma, which about 10 years old, and over 100,ooo miles. She brought it in to the dealership, and they gave her $13,800 for it. She was also offered an additional 500 dollars towards a new car, or 1000 towards a new truck. She wrote a check for 4000 dollars and drove off in a new Corrola. A new, factory warranty, zero miles car... in trade for the recalled truck and 4000 dollars.
Now that just might be why Toyota has a better market position than GM, Ford, and Chrysler.