Monday, October 07, 2019

reading the views of a car industry analyst is an eye opener....

What's the biggest thing in the automotive after market right now?

Offroading.

So, if you had a car and truck manufacturing corporation, wouldn't you try and be a part of that?

So, still waiting for a Ford Bronco, and the GM entry in that market is what? Well, no wonder GM is bankrupt. What about Toyota? Hmmm, they once made the Land Cruiser, and that gets respect, and lots of it, 30-40 years later.

Do they make something like that now? Well, not like the old go anywhere, get the job done LC... the new one is an $85,000 luxo barge that makes old ladies feel comfortable. Toyota only sold 3200 of them last year.

VW was close to being the dominant car maker on the planet, and doesn't make a Jeep like off roading weekend overlander. They had that smog scandal, and gave up on world domination I guess.

Suzuki left the American market in 2012

So, Jeep. Jeep stands alone in the new sales market, and mops up, selling 240,000 Wranglers last year, single handedly keeping Mopar alive, as the Challenger is going on 11 years without a body style change, and barely a facelift in 2015, and the Charger was only moderately facelifted in 2011, but the same basic look since 2006. Chrysler is one model away from being dead, the Pacifica is the only thing that Chrysler makes, wait, they actually do make the 300, but killed it's panache and swagger. No more Motown edition, no more SRT 8 version. It's probably not going to get a 2020 version.

So, how many car manufacturing corporations exist with only 2 models? the Pacifica and 300... if Fiat didn't buy Mopar, I'm certain we would be looking at another tombstone getting added to the car maker graveyard of Pontiac, Saturn, Oldsmobile, Plymouth, Hummer, AMC, etc

And Acura? It's entire lineup was outsold by Subaru

Ever wonder how so many car companies (run by a board of directors that are paid millions of dollars, apiece, per year, to grow the companies) have wound up bankrupt? I suspect that the multimillionaires that run those companies are not invested in the future of those companies. When they go bankrupt if they run the company into bankruptcy, then I suspect that very very few companies would ever go under. Remember, Harley Davidson was bankrupt, GM, Chevrolet, Chrysler, Dodge, etc. Only Harley switched to employee ownership.

A good blog to read for thorough analysis of car sales info is http://www.joesherlock.com/blog.html

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