The idea was a hit, and almost every other airline copied it.
The publications at Delta Air Lines and Southwest Airlines seem to have met their end as a result of the pandemic.
Then, in 2021, with the popularity of smart phones, tablets, I pads, an laptops, American Airlines stopped publishing a print edition of American Way, which had been around since 1966.
Now, UA stops their printed version of their magazine, Hemispheres, which started in 1992 when magazines really were picking up on popularity and becoming very popular.
Getting rid of print magazines will reduce CO2 emissions by 13,000 metric tons, according to the same internal memo.
https://www.inc.com/bill-murphy-jr/after-72-years-united-airlines-just-made-a-bittersweet-announcement-it-all-ends-this-month.html
https://www.inc.com/bill-murphy-jr/after-72-years-united-airlines-just-made-a-bittersweet-announcement-it-all-ends-this-month.html
Logical step, but also a pity really, as I always enjoyed paper over screens. Favorite article in an in-flight magazine was about a guy who had collected 3,000+ airline barf bags, many of them with impressive graphic designs.
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