They've recruited Brock Purdy, who has the most wins of any quarterback in Iowa State history, leading the program to a 30-17 record, which resulted in him being drafted by the NFL into the 49rs, and in his video are influencers, including Indiana Pacers point guard Tyrese Haliburton, Olympic gymnast Gabby Douglas, tennis player Anna Frey, business influencer Natalie Marshall and agriculture content creator Laura Farms.
I don't think John Deere wants to face the marketing problem head on, and make nice with farmers and ranchers, after all, they (John Deere) pushed for that proprietary law to prevent farmers and mechanics from fixing John Deere made products less expensively than the dealership hourly rates.
Learn more about the job at https://www.JohnDeereCTO.com and get your application in by April 29!
the next Chief Tractor Officer's main job will be to: "create face-melting social media content that shows all the incredible and unexpected ways farming and construction work hits different."
The gig comes with a face-melting salary close to $200,000.
I'd have done that the old fashioned way for 1/2 that, without social media.
But corporations gave up on the old fashioned ways of doing business, probably because the marketing and advertising companies that used to make commercials that last forever in memory (dog chasing a cat sized chuck wagon through a kitchen, don't squeeze the Charmin, Budweiser frogs, etc) are worth it, but, they charge the same for the lame flops
And magazines are tanking.
But just sending someone around to farms and talking to people that use tractors, to logging sites, to construction sites and talking to excavator operators, and talking to lawn and garden workers, and ATV users, and getting their stories, no matter how cool, how old, or how many that I or anyone else who digs tractors, construction equipment, and perfectly mowed yards and lawns, comes up with... isn't what corporations want to pay for unless it's going to result in the desired amount of internet traffic.
But just sending someone around to farms and talking to people that use tractors, to logging sites, to construction sites and talking to excavator operators, and talking to lawn and garden workers, and ATV users, and getting their stories, no matter how cool, how old, or how many that I or anyone else who digs tractors, construction equipment, and perfectly mowed yards and lawns, comes up with... isn't what corporations want to pay for unless it's going to result in the desired amount of internet traffic.
That just isn't going to sell more NEW tractors, probably not even attract new investors into buying John Deere stock.
I don't think John Deere wants to face the marketing problem head on, and make nice with farmers and ranchers, after all, they (John Deere) pushed for that proprietary law to prevent farmers and mechanics from fixing John Deere made products less expensively than the dealership hourly rates.
It's all about the videos for tik tok and Instagram traffic, just like the Dodge marketing campaign looking for a new Chief Donut Maker... when Dodge already has Goldberg as a spokesman, and after that nothing else hit the media.
for example, some people use its equipment to clear snow from stadiums,
while its autonomous tractors and herbicide sprayers with built-in cameras can precisely target weeds
how the grounds crew at Wrigley Field maintains their iconic ivy-covered outfield wall? How about watching a world-class roadbuilding crew paving a street in a day?
But do you think social media influencers know of Norman Borlaug? Not a chance.
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