BF Goodrich would pay everyone $10, who put this poster on their garage wall. The rules were written on the back side of the poster

on the back:

https://madtrash.com/item/040001717/

And that's something else you won't see on other car enthusiast websites.

By the way, I doubt they had anyone looking for the poster and handing out 10 dollar vouchers.

I find it amazing that Don Martin was hired to help advertise tires, that is mighty bizarre. On the other hand, it presents a solid piece of evidence why I should be given a press pass to comic con, just like the AMT Kat advertising in 1966 comic books