the Cowboy Cadillac - Its owned by Barry Weiss, the white haired guy on that tv show from a couple years ago, Storage Wars

 Storage Wars tv show was where speculators would try and figure out if they could make money off what had been abandoned in storage units, then they would bid on the stuff, the winner of an on site auction then had to clear out the storage unit

Then the show would have them try and figure out what amount of money they expected they could make from the stuff, vs how much they had paid for it.  https://www.aetv.com/shows/storage-wars