Chrysler-Dodge-De Soto Distributors (Australia) Pty Ltd was formed in 1935, as a consortium of 18 independent importers to achieve a stronger operation than individual importers in each state.
The body-building firm TJ Richards had been building car bodies since 1913 and created the ute because import tariffs prevented cars being imported fully built-up.
This is a 38
Here is another 37
The company was taken over by the Chrysler Corporation in 1951.
http://www.curbsideclassic.com/automotive-histories/automotive-history-the-valiant-in-australia-part-1/ (thanks Gary!)