The a straightforward ad quickly became one of its most-viewed posts on the platform.
Internet sleuths attempted to track down the catchy piece of media, only to find out that it was an original song that didn’t exist outside of the Nautilus ad.
Eventually, Lincoln dropped the full-length song, titled “Kaleidoscope Bliss (The Nautilus Song)” by Heavy Duty Projects, which is the studio that produced the original song for Lincoln.
The song debuted on YouTube, but was also made available on various other streaming sites, like Spotify and Apple Music.
The original ad, meanwhile, raked in 2.9 million views, 1.78 million impressions, and – perhaps most critically – a 9.7 percent increase in awareness among millennials, a key demographic for Ford’s marque.
But very remarkably, it's the ad agency behind the work, Hudson Rouge, that deserves your attention, and respect. I recommend watching this video https://www.hudsonrouge.com/earning-your-earned-media to understand how Hudson Rouge kept Ford from killing off Lincoln, a brand they might have done away with when it was tanking in 2008.
That's the affect of GOOD advertising, and it's why I tag it with the rarely used "respect" tag/link
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