Friday, August 10, 2012

"official vehicle of America(tiny little 3 over the last a)"

in 1992, Chevrolet sponsored the America's Cup yacht America3 and so were able to designate the Corvette the "official vehicle of America3 "

So it's a small little thing that might be overlooked when you read the big headline "Official vehicle of America". Nice advertising gimmick. 

1 comment:

  1. I have close family that was on the America's Cup team that year, and I still have a little souvenir record that each crew member was given by Chevrolet. It has a few stereotypical "sailor songs" that made the pro team laugh at Chevy's pathetic attempt to pander to them, and a bunch of marketing literature.