Looks like a fun bunch of people who are trying to outlast some questionable vehicles as they try to get from London to the capital on Mongolia
"Travel a third of the way around the earth, from London to Mongolia via a plethora of countries most people haven't heard of in any crap car that has an engine with no more than 1 litre of power. Starting from London, the rally finishes in the Mongolian capital Ulaanbaatar around three weeks and a whole heap of adventure later. It's between about 8 and 10,000 miles depending on the route you choose to throw your crap-mobile at. "
"What's the point?
The world is just a little bit too safe. Gone are the days where the edge of the map called you forth to discover what lay beyond - satellite maps and GPS have it laid out before you leave the armchair. What if you want things to go wrong? What if you want a bit of unknown in a world full health and safety measures? What if the words "adventure travel" conjure images of old ladies on a guided tour to Everest base camp with all the danger and real adventure neatly removed? What you need is the Mongol Rally. "
Here's a blog from last years race http://www.themongolianadventure.blogspot.com/
Here's a good video "Team Clouseau in Mongol Rally 2007" http://www.youtube.com/watch?v=HTIYX2Ia1dI