The High Life Cruiser:
The original Miller High Life Cruiser, designed in the early 1950s by renowned industrial designer Brooks Stevens, became an instant fan favorite, and was one of the first mobile marketing campaigns of the modern era. Ahead of its time, the vehicle hydraulically lifted and showcased a 10 ft. high replica of the Miller High Life bottle on its roof when parked. Throughout 1954 and several years beyond, the High Life Cruiser visited folks across the U.S., sharing stories of the High Life brand?s first half-century.
The new High Life Cruiser is 35 feet long and showcases hundreds of pieces of High Life memorabilia from the last century, including a retro style High-Life bar.