not sure what a new vehicle (2025 ID Buzz) with no after market parts support is at SEMA for, but it was eye catching (maybe all it takes is to be very very famous, and put a surfboard roof rack on your preproduction vehicle to get it into SEMA?)

 Tanner Foust had a VW Beetle at 2014 SEMA, and a VW Atlas at 2017 SEMA