Sunday, March 03, 2024

interesting quick video on what happens with corporate car websites... like The Drive. Wow, I never knew what a rollercoaster they went though, embezzling co-founder, sell out to Time Inc, which was sold to some investment firm...


Are they back? Well, I never knew they went away, so, who cares if they did? The narrator explains that the drive had a you tube thing, back when you tube paid out out huge, and they in turn could hire celeb hosts. And all that ended. 
Anyway, very interesting look at how people found a brand, go through the typical growth and change of ownership once they have established themselves and made their brand famous. Then the unexpected happens, they scramble to stay relevent, turn a profit for the new owner, etc. Then just as they were relaunching, covid screwed up 2020

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