Makita is promoting its lineup of power tools with a cross-country Driving Innovation Tour, in which a fleet of custom vehicles and product specialists meet dealers and tool users in what is described as a “360-degree experience.”
The Driving Innovation Tour™ is an interactive tool demonstration on wheels. The Makita fleet of fully-custom vehicles is traveling across America, bringing users ONE SYSTEM and the world’s largest 18V lithium-ion cordless tool system. Each Tour event features over 100 LXT tools and power equipment with interactive displays and hands-on demonstrations focusing on construction trades, dust management, landscaping, and more
Brent Withey, senior director of brand marketing, Makita U.S.A., Inc., based in La Mirada, Calif. “The number of Tour events will reach well into the 4-figures each year as we bring this mobile experience to our user and dealer audiences where they work and where they learn, and even where they play as the Tour will make stops at Makita sponsored events off the job site.”
https://www.makitatools.com/drivinginnovation/search will bring up a map so you can find when and where they'll be nearest you
https://www.makitatools.com/
https://www.hbsdealer.com/news/makita-hits-the-road/
and they brought it to SEMA 2018!
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