Sergio Farina was born in Turin. After joining his father Battista Farina at Carrozzeria Pininfarina, he quickly became integral to the company, and during his career oversaw many of the designs (particularly Ferraris) for which the company is famous.
In 1961, by decree of the Italian president, his family surname was changed from Farina to Pininfarina to match that of the company.
In 1965 it was Sergio Pininfarina who personally persuaded Enzo Ferrari to adopt a "mid-engined" engine configuration for a new line of road cars
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