Dodge and Uber team up for Force Friday in New York with Stormtrooper themed Chargers, the good ones, the SRT 392s

I don't know who decided that today was a day to promote a movie that does not even show in theaters for 4 months...

Or why they are pushing so many tie ins -  but Mattel, promoting their hot new line of Star Wars-related Hot Wheels products teamed with ride-sharing company Uber to give patrons free rides around New York City today in specially themed Star Wars First Order Stormtrooper Dodge Charger, after 1st activating the promotion in the Uber app before selecting one of the Stormtrooper cars—if they’re available.

Seems like Uber is getting very clever with ways to get new people to sign up. Last weekend was Mad Max Fury Road vehicles in Seattle http://justacarguy.blogspot.com/2015/09/uber-seattle-goes-mad-max-for-video.html

http://blog.caranddriver.com/uber-dresses-up-dodge-chargers-as-first-order-stormtroopers-marches-on-manhattan/

http://collider.com/star-wars-hot-wheels-stormtrooper-dodge-charger-hellcat/?utm_source=facebook&utm_medium=social&utm_campaign=collidersocial