This summer, the Romanian city of Cluj-Napoca unveiled a new initiative designed to both promote literacy, and encourage residents to take advantage of municipal public transportation: From June 4-7, anyone reading on the city’s busses, trams or trolley, was be allowed to ride, entirely free of charge. Fiction, non-fiction, hardcover and paperback alike were all commuters needed to get where they needed to go, all while expanding their minds, and saving their money.
The “Travel by Book” initiative was the brainchild of Victor Miron, a local literacy advocate, who initially proposed the idea to the city’s mayor in 2014. Fast forward one year, and across Cluj–in the midst of its tenure as the 2015 European Youth Capital–readers of all stripes were treated to free rides, simply for opening a book. Says Miron: “In Cluj-Napoca there already was free transportation for students and elderly. I just thought that readers deserve it as well because they offer a good example.
http://magazine.good.is/articles/romania-bus-ride-free-reading-books
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