Jaguar has unveiled its new brand identity, marking the beginning of its EV-only era. And it's likely the stupidest thing I've seen all year. They don't even show, or mention what the hell the poses are supposed to sell

So, if in the upcoming days you hear about investors abandoning Jag, the stock plummeting, and the whole damn company shutting down after a faceplant heard around the world, you'll know why

Thanks George! 

Jaguar has officially revealed a complete overhaul of its branding identity, signaling the start of its transition to an all-electric lineup. The British automaker introduced a bold new logo in anticipation of the highly awaited Jaguar Design Vision Concept, set to debut on December 3.

This concept car will give a glimpse into a future luxury electric sedan slated for production in 2025, as part of the brand’s ambitious plan to redefine itself in the luxury electric vehicle market.

Managing Director Rawdon Glover referred to the rebranding as a “complete reset,” acknowledging the boldness required to transform the brand. To complement the unveiling of the new design language, Jaguar will host a series of gallery exhibitions in Miami, showcasing works from emerging artists who embody the brand’s ethos of originality and innovation.

https://www.cbtnews.com/jaguar-reveals-bold-rebranding-for-all-electric-future/

Motor 1 laid out the whole thing in July https://uk.motor1.com/news/726893/jaguar-model-revolution-interview-ceo-glover/

Glover said, and I quote "We assume that 10-15% of our current Jaguar customers will follow us, so relatively few."

https://www.forbes.com/sites/conormurray/2024/11/20/jaguar-rebrand-sparks-confusion-angers-anti-woke-critics-including-elon-musk-and-andrew-tate/

Bev Turner, a British television host on the conservative-leaning GB News channel, said the ad looked like Jaguar asked artificial intelligence to create the “wokest, most pretentious, gender-ambiguous piece of self-satisfied A-level art.”