In 1938, Shell had the innovative idea of sending anonymous valentine greetings to female customers, a tradition that continued until the 1970s.

Lady motorists in the 1930's were a rare commodity and those with accounts at Shell garages were nurtured! The tradition of sending the Shell Valentine card began in 1938 and continued right up until 1975, with 65,000 female customers receiving cards in 1950.

All the cards were sent anonymously, but the shell imagery, the motoring themes and the familiar Shell slogan rounding off the verse were all a bit of a give-away.

In 1964, Shell acquired 200 Victorian valentine cards from The Valentine Shop in the Strand, London. This collection now traces the history of the valentine, charting images of romance as well as satirical cartoons and cruel verse expressing loves lost.



http://rkpl.com.bd/history-of-the-shell-brand/
http://www.gillianchapmanfelts.info/2011/02/felt-hearts-valentines.html
https://nationalmotormuseum.org.uk/collections/shell-heritage-art-collection/about-the-shell-heritage-art-collection/
https://www.shell.co.uk/about-us/history-of-the-shell-brand/shell-heritage-art-collection.html