Now do YOU feel like you need to buy Shell oil? Me neither. That's how useless and ineffective these are as advertising.
http://poulwebb.blogspot.com/2013/05/e-mcknight-kauffer-part-2.html
Do you red the SHELL advertisements?
No, they are too clever for me - I'm content just using SHELL gasoline and oil.
(Text below: Everybody knows: You can trust SHELL!)
He said Shell ain't better
They said it was impossible
Thanks Kim!
http://poulwebb.blogspot.com/2013/05/e-mcknight-kauffer-part-1.html
Shell is a known quantity, everyone knows who Shell is and what they sell. For most people oil is oil and gas is gas, there's no brand loyalty only price. These ads don't have to tell people what Shell's selling, only try to plant Shell in the forefront of their heads for when they have to make a decision they don't really care about.
ReplyDeleteThey said it was impossible (not possible)
ReplyDeletewhoops, thanks! Fixing that error
Delete