The National Highways Authority of India (NHAI), under the Ministry of Road Transport and Highways, has rolled out what it calls India’s first “table top red marking” on a highway as part of a 3 pronged method to reduce vehicles colliding with animals

At the heart of the idea is a 0.2 -inch thermoplastic red surface layer placed across a 2.0-kilometer danger zone. Officials say the bright red color and the slightly raised feel are meant to alert drivers and “naturally” bring speeds down without harsh braking.

A change in pavement texture can make you lift your foot off the gas before you consciously decide to.

NHAI is leaning into that psychology. It says the raised red surfacing provides mild tactile and audible feedback, with lower noise than conventional rumble strips

the markings are paired with 25 dedicated animal underpasses placed along the 7.4-mile corridor at identified movement locations.

The press release also describes continuous chain-link fencing along both sides of the highway, designed to prevent animals from entering the roadway and to guide them toward the underpasses.

https://www.ecoticias.com/en/india-is-inaugurating-its-first-red-road-to-save-wildlife-and-the-trick-is-not-fences-or-speed-cameras-but-a-surface-that-forces-drivers-to-slow-down-almost-without-realizing-it/30825/