I've never heard of a "colored louvre Ford", anyone have a guess what that meant? (1948 Phaeton)

This is the same Fred Carleson Ford as the easily recognized 1934 Santa photo, Salt Lake City

https://forums.aaca.org/topic/341211-period-images-to-relieve-some-of-the-stress/page/439/

https://www.facebook.com/MyFlatSpot/posts/christmas-at-carleson-ford-likely-1935-as-the-1936-model-fords-can-be-seen-on-th/1264197595742147/