Monday, November 13, 2023

the Louis Marx Company of New York City, the leading American dealer of tin toys during the golden era of toy manufacturing, eventually was sold off to the Quaker Oats company in the 70s





one of the most innovative and influential toy makers of the 20th century, it was founded in 1919 by Louis Marx and his brother David Marx.

 The company became one of the largest and most successful toy makers in the United States during the mid-20th century. Marx toys were known for their high quality, affordability, and innovation, and the company produced a wide range of toys, including cars, trains, dolls, action figures, and playsets.

One of Marx's most popular toy lines was the Marx Trains, which were produced from the 1930s through the 1970s. These toy trains were known for their durability and affordability, and they were a popular choice among children and collectors alike. Marx also produced a range of action figures, including the popular Johnny West line, which featured cowboy and western-themed figures, as well as other iconic toys such as the Big Wheel tricycle.



In the 1940s and 1950s, Marx became the greatest toy manufacturer in the world due to the enormous Glen Dale factory, which produced more toys than any other Marx facility. At Glen Dale, four unions were active, and there were over 2,000 employees at the start of the 1960s. But, once Louis Marx sold the business to the Quaker Oats Corporation in April 1972, business began to decrease. In April 1976, Quaker sold to Dunbee-Combex Ltd. In January 1980, Glen Dale's 800 employees were laid off, and the renamed Dunbee-Combex-Marx shortly declared bankruptcy.

1 comment:

  1. So typical of great companies run by founders and their descendants is that when they sell it to a conglomerate, the successor company sees the business only for its monetary value, so often governed by the value of the company's real estate. Indeed, Marx Toy Electric trains were more affordable than Lionel.

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