Coffee and donuts video of the day: Burger King staged a car fire on the side of a highway, and then rewarded the good samaritans who stopped to help.

The film was shot on a stretch of road in Vasquez Canyon, California, and the good samaritans who stopped “are real,” the brand tells us

“The film showcases the genuine outpouring of concern from those who pulled over to lend a hand, quickly turning to relief as they realized the flames were from a grill, and not an engine fire,” BK said in a statement. “These good samaritans were prepared to help in any way possible, from running up with fire extinguishers to attempting to douse the flames with a handful of sand.”

https://www.adweek.com/brand-marketing/burger-king-staged-a-car-fire-on-a-highway-and-surprised-those-who-stopped-to-help/