uh oh, Jeep might be aggravating some old fans while trying to sell some new Gladiators to potential customers. Of course, few people will be buying 60 thousand dollar Jeep trucks anyway, it's not likely old fans would be among them

the commercial starts with a classic 1963 Jeep Gladiator Townside being hauled through a junkyard and squashed in a crusher only to emerge from the machine as the all-new 2020 Gladiator that goes on sale this year.



it's already been seen 1.4 million times.

https://www.foxnews.com/auto/fans-upset-at-jeep-for-killing-a-unicorn-in-super-bowl-commercial-for-new-pickup

Jeep said in reply to the complaints about the destruction of the old truck:
We feel you. However, the older Gladiator in the video was unsalvageable and was sourced via an online scrap sales site.

My reply to their bullshit:
The person who gave you the word "unsalvageable" did not understand it any more than you do, nor have any more interest in a fine, rust free, ready for another 55 years of service, straight and solid Jeep truck. Your father is likely ashamed you bear his name, and your mother probably looks the other way and pretends not to hear you, that's how ashamed they are that you can condone the destruction of anything their age, that is ready to go forward with pride, for 5 and a half more decades of bearing a burden, delivering supplies, carrying kids home from the delivery room, off to high school football games, and to their first day of college.

 If Uncle Sam were here, he'd kick your ass, and Betsy Ross would spit on your bloody mess. Then she'd reupholster the bench seat of this fine truck. I realize you're a useless office drone with no ability to swap engines, trying to win an advertising contract to get a superbowl commercial, and if you had tools would put them away after use with the filth of oil, grease, and mud still on them. Though you are a simpleton, you've went and tried to use a 5 syllable word that you can't comprehend, bless your heart, and without knowing how to make a pure beautiful commercial of triumph over adversity, you put your head on the chopping block.

I'll tell you how to do it, a kid, sorta rough around the edges, with a goofy loveable look of "I can do this" walks out of his grandpa's garage, with a hammer, and a screwdriver, and wanders around the field of forgotten cars and trucks behind grandpas barn. The dog is sniffing and running around, the kid looks like he's thoughtful, maybe going to make a soapbox derby car, or see if their some thing that will slide down a hill... he's swinging doors, opening tail gates, and one by one, he's pulling pieces off and putting them over there. Grandpa and grandma smile, and help him arrange them, pretty happy with how the kid is keeping busy. Bringing him a sandwich and a thermos of milk.

The kid grows older, wheel barrows some parts over into the garage, plays some Chuck Berry Johnny Be Good. A little bit older, and he wheels an oxy acetylene torch out with him, you can hear him crack open the gas, strike a spark and the fumes pop... he brings back a frame, an axle, some truck bed panels, The Who's Baba O'Reilly is rocking the garage, and grandpa is smoothing out a poster on the garage wall of a timeline of Jeeps. WW2, Cjs, Jeepster, Liberty Eagle hood edition, Commando, Cherokee Chief, and the old dog hanging around tail wagging watches.

Now the teen wheels over an engine hoist, with the help of some buddies, then shows some cub scouts how to tighten up some nuts and bolts and hang the side mirrors and wash the doors. Scene change, the dog barks from the house, camera pans to the garage lit from inside, My Mama Loves Me by Paul Simon playing from inside, and the sounds of a starter motor turning over an engine, then again, and the engine catches and roars without mufflers, then idles down, it's shifted to 1st, with a clutch, and the dog runs out bashing the old screen door off the wall, barking with happiness, and the clutch is let out and the 1963 rolls out of the garage, oily rags falling off the fenders, out onto the driveway next to grandpa's shiny new Jeep Gladiator, and grandpa gets up out of the porch chair to see the old truck revving and roaring get parked next to his new Gladiator, camera swings wide around the pair.

 Grandpa and happy dirty handed teen lean against each others truck and look at the one they've bought, then swap glances and look at the others. A shrug, a smile, a handshake, grandma grabs a couple cokes out of the old fold down handle fridge, and walks out to hand them a bottle each, and all three sit down on the porch steps and admire the old and new, smiling. Splash new sales info across the screen about how we only have the new ones at the dealership, but will love to see your old ones at our next customer appreciation 4th of July dealership car show. THAT is how you sell new trucks, based on old ones.