Another terrific theme for the Absorber booth! Winning the "war on wetness", and the feature car? Dress Blues, a 34 Ford built by volunteers, a tribute to volunteers (the American military) to provide scholarships for the children of our fallen U.S. warriors

Built with parts donated to build this car to sell at auction to raise funds for charity. That's a lot of effort to go through, but so very cool and honorable. Noble. 

A one-of-a-kind 1934 Ford pickup, hand-built by Custom Classics as a tribute to our nation's heroes. In partnership with Folds of Honor

Finished in striking “Sgt. Edington Blue”, this truck is more than custom metal—it carries mission flags flown overseas, a handcrafted red-leather interior, and countless donated parts from the best in the industry. 

Built to raise funds for the IronMen Foundation, an all-volunteer not-for-profit organization whose mission is to provide scholarships for the children of our fallen U.S. warriors, by raising scholarship funds by building iconic hot rods to sell at auction

Dress Blues isn’t just a showstopper—it’s a rolling salute to the men and women who’ve served.

https://ironmenfoundation.org/

the chassis was donated by Total Cost Involved Engineering in Ontario, CA. Steve's Auto Restorations in Portland, OR donated the body and front fenders and the all-steel truck bed was donated by Pros' Pick in Canada..

Rydell Chevrolet in Grand Forks, ND donated the Chevy ZZ5 Small Block Engine and the serpentine belt system was provided by Billet Specialties in LaGrange, IL.

The GM 4L60E Transmission was provided by Bowler Transmissions in Lawrenceville, IL. The Artillery Wheels were donated by MHT in Compton, CA and the Tires were donated by Pirelli.

The rear fenders were donated by Brookville Roadster in Brookville, OH.

The interior was crafted by John Mayer at Ogden Top & Trim in Berwyn, IL using donated Cherokee Red Leather provided by Keleen Leather in Westmont, IL.. The mission flags in the door inserts were flown on medical missions from Afghanistan to Germany.

The Ford Kona Blue (Sgt. Edington Blue) was donated by Glasurit. The gauges came from Classic Instruments in Boyne City MI and the shifter and pedals were donated by Lokar in Knoxville, TN.

The Dress Blues heating and air conditioning unit was provided by Vintage Air in San Antonio, TX. The headlights and grille were provided by Bob Drake of Grants Pass, OR and the taillights were custom made by Greening Auto in Cullman, AL.

While the tailgate looks embossed with the Dress Blues logo it was actually laser cut out steel, applied to the tailgate and the edges smoothed with filler and painted by Custom Classics.

Many thanks to Watertown Ford Chrysler in Watertown, South Dakota for providing a brand new RAM Diesel Truck which will be used to trailer Dress Blues to venues across the nation. 

 The vehicle is paired with a beautiful enclosed trailer provided by Clean Tools, Inc. in Westmont, Illinois.

It will be featured on Leno's Garage in the next couple months as Jay's schedule allows https://ironmenfoundation.org/f/jay-lenos-garage

https://www.stevesautorestorations.com/ironmenfoundation

This year, the Absorber booth was a bit more subdued, but still had real grass, and a very cool car commissioned by Poteet, Foose designed, Trepanier built, Sniper.

Last time I saw this was at a local car cruise  https://justacarguy.blogspot.com/2007/04/sniper-from-superior-craftsmanship-of.html 

There are only a couple booths that I go looking for every year at SEMA, and Chuck's booth for the Absorber company is one... it's the only one with a tree and turf! Always has an award winning car too (except for the year it had a tank!)

Chuck did another great job with the Absorber booth at SEMA this year

 

the Absorber Booth had another fantastic car in their "Bill's Auto Parts" theme booth this year

 

Every year it's a curiosity what will be featured in the Absorber booth... it's frquently an AMBR or Ridler winner, no kidding, or or's something fun like the tank, or the van Ron Berry built by hand - how's this? A real cop car Isetta!

interesting way to show support from your sponsor

The Absorber / Clean Cloth booth this year was on point..... great sod, great tree, great car, and the machines to make the rain and bird poop were rigged and ready

If you look above the hood, you'll see the crow in the tree, and it's got a hose from the trunk of the tree to the bird that drops green goo, that plops on the car, simulating a bird crapping on your car.

The various products that this company makes are then used to clean the car off, demonstrating how well they work, and how nice your car will look after using these various wipes, cleaning cloths, etc.

Also in the tree branches are lights that flicker and speakers that make a thunder sound, and these happen when a button is pushed to make the sprinklers in the branches drop a bit of "rain" onto the car, and then of course, the various products are used to make the car clean and dry again.

here are some of the things they make

a real campground grill and charcoal

https://justacarguy.blogspot.com/2018/10/1st-look-at-absorber-booth-its-still.html

1st look at the Absorber booth... it's still getting set up when I took the photos, better photos sometime this week

this year the tree is set to sprinkle rain, and a fake bird with fake crap on the car, and the products this company makes, will clean all that off, and make it look stunning, again. That's how cool this tree is!

how does he get these incredible cars for the booth every year? I have no idea... wow.... just wow

Another cool and amazing creation by John Wilkes Booth company, subsidiary of Chuck Caswell marketing and promotions agency https://justacarguy.blogspot.com/2015/09/finally-after-many-years-i-learned.html  for other incredible booths!

the Absorber booth this year was another smashing success... how Chuck gets the AMBR winning car AND the Ridler winner? I've no idea. Damn, he has pull!

Friday when the Packard was needed for other stuff, Chuck got the Ridler winner