Monday, March 18, 2024

one of the rare Fashion Couture crossovers with the automotive field


1924 AGB (Art Goût Beauté) Salon de l'Auto, 
with fashions by Worth, Doucet, Lucien Lelong, Molyneux, Jean Patou, by the artist Paul Poiret in 1925

to see more of the fashion pages in full color like this, from 1910-1930 French magazine: https://hprints.com/en/search/pochoir/2/


In the 1910s, this oracle of the mode was Paul Poiret, known in America as “The King of Fashion.” In Paris, he was simply Le Magnifique, after Süleyman the Magnificent, a suitable soubriquet for a couturier who, alongside the all-pervasive influence of Sergei Diaghilev’s Ballets Russes, employed the language of Orientalism to develop the romantic and theatrical possibilities of clothing.

Poiret effectively established the canon of modern dress and developed the blueprint of the modern fashion industry. Such was his vision that Poiret not only changed the course of costume history but also steered it in the direction of modern design history.

While Poiret learned his craft at two of the oldest and most revered couture houses, he spent his first decade as an independent couturier not only breaking with established conventions of dressmaking, but subverting and eventually destroying their underlying presumptions. He began with the body, liberating it first from the petticoat in 1903 and then from the corset in 1906.

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