I just discovered the 2 tone painted steel rims from way way back when, but dang it, Curbside Classic blog beat me to it

https://www.curbsideclassic.com/blog/vintage-ads-and-brochures/vintage-ads-disteel-wheels-flashy-rims-with-customized-paint-were-already-a-big-thing-in-1920/  via 

https://www.facebook.com/groups/192440614694620/posts/1053223748616298