Saturday, June 06, 2020

here's a rare and unusual ad, Simca, part of Chrysler decades ago when it bought Sunbeam-Rootes corp (thanks Maxime!)


Ironically, Simca was a French automaker, founded by Fiat and, after Simca bought Ford's French activities, became increasingly controlled by the Chrysler Group.

 In 1970, Simca became a subsidiary and brand of Chrysler Europe, ending its period as an independent company. Simca disappeared in 1978 when Chrysler divested its European operations to another French automaker, PSA Peugeot Citroën.

 PSA replaced the Simca brand with Talbot after a short period when some models were badged as Simca-Talbots.

And now Chrysler and Fiat and PSA are partners. Ironic

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