Friday, November 15, 2019

The New York Times reports that Katy Perry accidentally gave Harley Davidson free publicity with her recent song "Harley's in Hawaii"

if the video wasn't corny and directed for young teens, I'd post it. But it sucks.

The publicity for Harley doesn't though... they can't afford this level of demographic specific targetting. Her audience is young, and probably at least half female. Exactly who Harley Davidson has the hardest time convincing to part with mini fortunes in trade for expensive motorcycles.

https://www.nytimes.com/2019/11/05/business/katy-perry-harleys-in-hawaii.html

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