how they are advertising "baked in Portland" for Franz Bakery, a 110-year-old thriving business in Portland that's trying to get into organic food profits

Franz set out to change that, seeking to capture both market and mindshare with a fresh and unexpected campaign aimed at millennial consumers in Portland, Oregon, in the summer of 2016.

With a tongue-in-cheek, somewhat surprising theme of “Portland Baked,” we developed a holistic approach that involved building a microsite, engaging with consumers online and at events, and developing POS displays. With the call to action for consumers to “Get Portland Baked,” we encouraged the consumer to purchase organic breads that are baked in Portland for Portlanders.

https://www.thesamba.com/vw/forum/viewtopic.php?t=674282
http://mybizmo.blogspot.com/2017/01/get-baked-portland.html
http://koopmanostbo.com/case-study-franz-bread-get-portland-baked/