the neon glory of Dueck used cars... would be so much better if the photographer had only used color film to photograph it with... yes, it existed at the time. It's existed in various types, since about 1890s

 Small sign in the far right of the photo, says Dueck Chevrolet Oldsmobile, it's in Vancouver Canada

Look at the size of the demonstration Goodyear in the showroom floor nearest to the camera, far right of the photo

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